Business Process Optimization
Mission.
Central Standard Agency is a remote productions, innovative strategy and disruptive media company focused on Gen-Z and based in Los Angeles, California. At the time they engaged CK Collective, all they had was an idea, but no roadmap. They knew what they wanted to do, and who they wanted to be, but lacked the accountability and goal-setting procedures to make it happen initially.
Intel.
Having previously done freelance work for Adidas, Farmlink, Nike, Fender, Red Bull, Lumasol and Snapchat, the founders of Central Standard knew they had the chops to produce killer work and be among Los Angeles’ best production companies, but setting boundaries, forging their work and finding their North Star were going to be the priorities.
Tactics.
You can have the best car in the world, but unless you have a roadmap to get you to where you want to be, you’ll never get there. In order to create an agency, you have to start with step one. Identifying the goals you want to achieve, the kind of work you want to be doing and who you want to do it with. By creating these goals, and setting boundaries, the founders of Central Standard were able to identify their target markets and set their own worth, and not take anything less than what they knew they deserved.
Outcome.
The two founders of Central Standard Agency were able to bring their agency to life by working with CK Collective. By organizing their ideas, setting their ideal clients, and crafting boundaries for their agency, they knew who they were going to work with and who they weren’t. Setting forth life habits and daily priorities by scheduling their most important deep work and doing the things that paid the bills first were paramount. Only after learning how to say no to freelance work and burning the boats back to the shores of safety, Jake and Patrick launched their agency in the middle of a global pandemic and have been working with the world’s top brands to create immersive productions engaged and focused on the lifestyles of Generation-Z and beyond.