Business Process Optimization - Strategy Coaching
Mission.
Hologress builds personalized digital avatars for virtual spaces and is based in Austin, TX with offices in Denver, CO and Charlotte, NC. With virtual meetings, trainings and conferences being the key component to 2020, Hologress was looking to strategize and optimize their messaging platform for their services while looking to potentially break into new avenues and industries. To do this, they sought the help of CK Collective to help them find their North Star and get acquainted on where they want to be in the next few years.
Intel.
Looking at manufacturing and robotics as the main industries they were looking to target, Hologress knew their digital avatars in the virtual world would save companies thousands, if not millions of dollars in hands-on training if they could get their messaging down to an easily understood message. To to this, they knew they were looking at revamping their website, messaging, content, and sales plan. They needed someone to be accountable to and that’s exactly what they came to CK Collective for - to find their North Star.
Tactics.
Selling digital experiences is no easy feat - to do so, they knew they needed to not only create viable memorable experiences, but also to push content that could be easily digested by their target audience. While focusing on simplifying the message, CK Collective worked with Hologress on trimming down the messaging of their website, outbound sales communications and full ethos. Knowing where you want to be is sometimes half the battle.
Outcome.
Hologress was ultimately able to fully slim down their website and streamline their messaging while sorting out their true North Star of where they want to go. While pivoting from fitness into the defense, manufacturing and life science industry, Hologress’ new website is much more affluent, clear and concise. By including metrics, demos, and personalizing their team with new and engaging content, Hologress is primed to revitalize several antiquated industries with digital avatars and give them a highly configurable solution that implements realistic, interactive avatars into almost any digital space.